Marketing & Creativity


Sendenkaigi Co., Ltd. Since 1954, Japan


Since 1954, Sendenkaigi has been the leading publisher of marketing communications magazines and books, and the pioneering educator in the industry.

Rates for Sendenkaigi's major products. Click for more details.



55,000 subscribers

4 monthly magazines
Each circulation is over 50,000


450,000 UU

Highly engaged monthly unique users across Sendenkaigi digital properties


30,000 attendees per year

Conferences with more than
10,000 attendances are held 4 times annually.


18,000 trainees per year

Employees from 7000 companies are educated in our seminar every year.

4 Type of Advertising plan tailored to your marketing strategy

We are allowed to solve marketing issues with the combination of Media and Events

Media:raising awareness and compression of your company and services

Events:reaching the specific potential customers.

We will plateau in your strategy with a combination of various plants

Our Network

On our 60th anniversary, we wish to thank all those who have helped and supported us over the years. We have forged strong relationships in the advertising industry, as well as with local SMEs, government offices, and municipalities.

Our Business Field


Adidas, Adobe, American Express, Amazon, Ajinomoto, BMW, Canon, Coca-Cola, Dell, Diageo, Honda, HP, IBM, Kao, McDonalds, Microsoft, Nestle, Nikon, Nissan, Nike, Oracle, P&G, SONY, Softbank, Suntory, Toyota, Unilever, Uniqlo, Walmart and more...

Advertising Agencies

ADK, AKQA, I&S BBDO, Droga5, Dentsu, Goodby Silverstein & Partners, Grey Group, GroupM, Hakuhodo, Havas Worldwide, JWT, Leo Burnett, mcgarrybowen, McCann Worldgroup, Ogilvy & Mather, TBWA Hakuhodo, Wieden+Kennedy, and more….


Japanese major TV stations, newspapers, Publishers, Facebook, Google, Twitter, Yahoo! Japan and more…


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Advertising &Marketing

SENDENKAIGI 60th Anniversary
Circulation: 55,000

First published in 1954. Providing sponsor advertisement, marketing expertise and solutions, and up-to-the-minute industry news. Top level advertisement marketing professionals comprise a majority of readership in industries that include manufacturing, service, distribution services, and retail.



Circulation: 50,000

With a focus on advertising, we also cover architecture, fashion, and art. An estimated 65% of our audience is comprised of Japanese creative professionals working in both large and boutique agencies. Each month, we invite a creative international guest to design the cover.


Public Relations

Circulation: 50,000

This is the only professional journal for Public Relations in Japan. Cutting edge Public Relations information that contributes to business management and organizational activation. Includes Public Relations tools to increase corporate value, strategic PR, brand protection with risk management, and offers critical information and problem solving expertise, for individuals, local governance for large enterprises, and to executives from leading companies.


Sales Promotion

Circulation: 50,000

Specializing in sales promotion, it introduces the latest techniques and know-how to “attract customers” and “sell products.” Analyzes factors form successful campaigns, introduces planning and presentation techniques, and publishes proposals that were actually used in presentation in line with the practice.


Online Media

Unique User/Day: 450,000

We launched our online site in November 2010, with a primary focus on the advertising industry. More than 450,000 people visit the site monthly.

Our historical Articles

Sendenkaigi Articles

We asked Chairman Terry Savage:
"Why the Term "Advertising" Was Removed from the Cannes Festival Title."

The Voice of WPP's Martin Sorrell:
"The New Wave of the Advertising Industry Achieved through Strategic Regionalization and Technology."



10,000 participants

To commemorate the 60th anniversary of Sendenkaigi, this is an event where Corporate Chief Marketing Officers(CMO), marketing, and communications' directors come together to discuss current events in the advertising industry and offer their visitors for the future.


3,500 participants

This is where advertisers' digital department directors take the stage for discussion on the evolving and dynamic world of digital communication and its future.


6,100 participants


3,000 participants


In 1957, they established Japan’s first copywriter training institution “The Sendenkaigi Copywriter Training Course.” In 2007, when they celebrated their 50th anniversary, the number of their graduates exceeded 50,000. Many of these alumni are highly respected and renowned in the field.

Apart from the innovative information that can provide significant growth to your business, the opportunity to learn from industry professionals’ cutting-edge know-how in over 100 topics is invaluable. Courses offering a variety of lectures addressing the changing dynamics of the industry are held yearly. Looking ahead, Sendenkaigi plans to continue to offer a diverse and powerful curriculum designed to grow your business and garner success with the help of Japan’s leading marketing and creative divisions.

Over 200 Programs

  • Themes:
  • Copywriting
  • Art Direction
  • Marketing
  • Planning
  • Public Relations
  • Account Executives Training
  • Interactive Media
  • Web Direction
  • Overseas Training
  • And more…

Over 15,000 trainees
from over 7,000 companies per year
Overseas Trainings(San Francisco 2016)


Sendenkaigi Copywriting Contest

This is Japan’s largest public advertisement award where individuals compete against each other through commercial messages (CM) and catchphrases in a bid to win the marketing slogan concept. With its primary focus on advertising entities that hold global brands, the “challenges” that products and services may have are presented. The winning marketing concepts are widely recruited for advertisement copy and story boards.

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Rates for Sendenkaigi's major products. Click for more details. Ratecard

Contact Us

Tokyo Office (HQ)
3-11-13 Minami-Aoyama, Minato-ku, Tokyo, Japan 107-8550
TEL: +81-3-3475-3010